Target Audience of Artists/Band

This is the Mumford & Sons Facebook (Official page) It's quite clear they have a high fan base -- 463,755 to this current day 'Like' Mumford on Facebook

This is the "NME" a popular magazine (The most respected music weekly in the world) with an intended audience of 'young adults' (Male 68%. Female 32% and average age of 24) it also sets it's focus into the 'indie genre' -- Mumford fit into the 'Indie Folk' category, which means it would be a wise financial investment to place them as the headline, emphasising there popularity, and also attracting the audience; With front page specials, the company take a big risk, in hope that the audience do like the band (Usually the bands on the front are of a big caliber, and are popular within the music industry at the current moment) - - Socio-economic classifications ABC1 75%

1.A: Higher managerial and professional
2.B: Intermediate managerial and professional
3.C1: Supervisory, clerical, junior managerial

Mumford & Sons played at various festivals this year, helping promote themselves further, they played at the likes of:

• Reading Festival
• Leeds Festival
• Bestival
• T In The Park
• Glastonbury

All of these festivals are the biggest in terms of popularity and music within the United Kingdom: At Reading 2010 festival they played (The NME Tent) and filled it to the brink -- Quoted from the NME website:

"Mumford drew a massive crowd to their NME Stagegig at Reading Festival tonight (August 27) - Before playing a euphoric version of'The Cave' - which received such a singalong that Mumford was reduced to giggling his way through the opening section - the front man declared that he hoped to return to the festival and would "see you all soon".

I personally went to Reading festival, an saw Mumford, and easily in my opinion they were one of the best bands of the weekend. Many people described them as "Flawless" which I believe to be a good word to optimise them as a band

A very good site to use if Last FM -- It gives lots of detail on what the particualr artists you've searched is about -- I.e how many track plays they have, what the audience's favourite (top ten) songs are. It's similar to "Myspace" in which you can see how many plays a certain song has (Little lion man -- 17,767) This is a print screen of there 'Last FM'

10,453,647 plays (270,871 listeners)

Clothing also can be a key influence into our audience -- For example, the Rap genre, (stereotypically) they wear tracksuit clothing, and people who listen to rap may inspire too wear "Tracksuits" as their musical hero's wear them.

Mumford & Sons wear a very unique style of clothing, and also play instruments. People who like Mumford may use this as a catalyst to learn how to play an instrument/and or wear clothes like them.

In Mumford & Sons' "Little Lion Man" music video they perform on a stage, with their (generic Ska/Folk) instruments, including a double bass,guitar, keyboard, banjo and bass drum. Close ups and mid shots are used to establish what the band are playing to go with the instrumental beginning.

Many of our target audience, like/love the music being played but also enjoy the visual aspect of it all. For example the clothes they wear. We will make sure our personal video has visual cue's similar to Mumford & Sons actual video's - Just to reinstate that our cast will have to wear "Indie" clothing. This will help the audience relate to the band, literally.

Looking through the Facebook page, I looked at 10 different anonymous pages of people who've 'liked' Mumford and Sons -- And I want to get a general gist of what other interests they have - So I can get a clearer idea.

Chrissy Capon - 19 - Lewes - Rihanna, Beyonce, Lady Gaga, Chris Brown

Jessica Underdown - 28 - Newcastle - MGMT, Foals, Bloc Party

Sergio Faster - 64 - Madrid - Pink Floyd, Jimi Hendrix, Elvis,

Josh Hill - 38 - Brighton - MGMT, Klaxons, Temper Trap

Sarah Brian - 14 - Hull - Temper Trap, La Roux, Lady Gaga

Ian Weight - 50 - Manchester - Noah & The Wales, Klaxons, Muse

David Labern - 25 - York - Slipknot, Lil Wayne, Metallica

Tom Young - 18 - New York - Biffy Clyro, Hard Fi, Cyprus Hill

Terry Flynn - 40 - London - Muse, Pink Floyd, Nirvana

Ann Mckenzie - 22 - Detroit - Eminem, Lil Wayne, Radiohead

Through this selection of people who like/listen to Mumford & Sons it shows a wide variety of different music genres - This helps to show that the audience are not just a fixated 'indie focus group' listening to Mumford -- but that others do listen to them, even though they enjoy other genres such as: Pop, Metal, Rock, Rap . Their is an age difference of people listening to Mumford, this shows they appeal to any age group. And also their music is multinational (They're liked/listened too all over the globe)

Permission

"Island Records

Mark Crossingham(Managing Director)

22 St Peter

London

England

W6 9NW

Kris Flynn--Hutt

7 Blatchington Hill

Seaford

East Sussex

BN252AH

Kris.123@hotmail.co.uk

The reason for this letter, is asking for permission to use Mumford & Sons ‘Awake My Soul’ music track within our media coursework, we ask for copyright permission to use this. We believe copyrighting to be important as it is the law that gives the creators of literary, dramatic, musical, artistic works, sound recordings, broadcasts, films and typographical arrangement of published editions, rights to control the ways in which their material may be used. Without this, people could use someone’s lyrics (For example) and claim it as there own, and almost claim financial benefits from it. We hope that you allow permission of copyright for the use of Mumford & Sons ‘Awake My Soul’. Hope to hear information soon.

Kris Flynn--Hutt"

"The Official email" -- Click Image to enlarge.

Song Choice

Final Choice - - Mumford & Sons - Awake My Soul

The reason we chose this song. 'Mumford & Sons - Awake My Soul' - is that we feel from the video's essence, we have ideas on how/what we will be setting of the video. We as a group all enjoy Mumford & Sons music genre, and believed that if you're enjoying something (The song choice) then you'll enjoy making the video to it. Mumford & Sons music genre is "Indie folk' so we thought we'd look at some over indie bands videos who are similar to Mumford & Sons, too see what types of videos they have.

Similar bands are:

Noah & The Wales --

Temper Trap --

After watching a collection of the videos from these two bands, we all agreed that. Often the videos are quite ambiguous, and also relate to the song lyrics, they use strange effects to help draw the readers eye and keep them engaged; And they also base the video with the band itself, such as will have long shot's of the whole band, playing there instruments; I think we'll have to add some peculiar effects to our video as this will help add emphasis to the whole 'indie genre' (Short for individual)

http://www.youtube.com/watch?v=DHWsKTSdS74 - Video link


Lyrics -

"How fickle my heart and how woozy my eyes
I struggle to find any truth in your lies
And now my heart stumbles on things I don’t know
This weakness I feel I must finally show

Lend me your hand and we’ll conquer them all
But lend me your heart and I’ll just let you fall
Lend me your eyes I can change what you see
But your soul you must keep, totally free
Har har, har har, har har, har har

In these bodies we will live, in these bodies we will die
Where you invest your love, you invest your life
In these bodies we will live, in these bodies we will die
Where you invest your love, you invest your life

Awake my soul, awake my soul
Awake my soul
You were made to meet your maker
Awake my soul, awake my soul
Awake my soul
You were made to meet your maker
You were made to meet your maker"

Two songs we rejected:

MGMT - Weekend Wars (Psychedelic Rock)

We initially chose this song first, and made a hypothesis on how our video would look, and how we could produce it. But then looking through some MGMT's other video's we found it hard to look/act/be similar to them, and make our video's look as magical and unique as there's Also looking through the lyrics of the song, we found it hard to relate too and how we could base a video around these lyrics. Benefits of using this song and basing our video on the song is:

It's very psychedelic, so we could be incredibly creative and put subliminal references within it, which relate to the song. Being it so creative we could almost base our video in any setting/and place and make subtle references and it would all piece to piece very well.

Foals Two Steps, Twice (Indie Rock/Punk Pop)

This is a very chirpy indie song, what we all enjoyed listening to. We felt making a video to this song would be good, due to it's up beat tempo and enlivening essence. But due to there being quite a lot of instrumental sections throughout the song, we found it hard to think up idea's of how we could make the video into a song. Benefits of using this song would be, that we dress similar to the members of the band themselves, there video's are never to 'Hi-tec' and they don't tend to use a big budget for making there video's. Also we all enjoy listening to Foals.